Conviction is a brand studio led by Josh Horton, built for founders, leaders, and visionaries who don’t just chase opportunity—they build from something deeper.
Starting and leading a business, community, or movement is a relentless pursuit. When challenges arise, it’s conviction—your unwavering belief in why you started—that pushes you forward. The brands we love aren’t born from trends or power grabs; they’re extensions of their founders, rooted in purpose, not just profit.
With over two decades of experience, Conviction helps leaders cast a clear vision, create powerful visuals, and amplify what matters most. We specialize in brand strategy, identity, communication, and campaigns that launch, grow, and expand purpose-driven work. We turn belief into brand—so others see what you see, feel what you feel, and follow your lead. lead.
Our Values
Authenticity Over Opportunity
The best brands are built on belief, not trends. We partner with founders who lead with purpose, not just market potential.
Clarity Over Complexity
Your conviction is powerful—our job is to sharpen it, amplify it, and make it unmistakable.
Bold Ideas Over Safe Choices
Safe doesn't stand out. We help brands take a stand and own their space with confidence.
Connection Over Conversion
People don’t just buy products—they buy into belief. Our work builds real relationships, not just transactions.
Craft Over Content
Attention fades. Craft endures. We create intentional, high-quality work that lasts.
Conviction is Everything
If you don’t believe in it, no one else will. We build brands around the convictions that won’t budge—and won’t break.