Josh Horton is the founder and leader of the Creative Workers Union, an unapologetic community empowering creative professionals and commercial artists to harness their craft for meaningful impact on commerce, communities, and their careers. Known for his unwavering commitment to the value of creative work as a disciplined practice rather than a fleeting trend, Josh has built a movement dedicated to fostering real connections, and providing education, inspiration, and advocacy for the economic resilience of creative professionals.

Beyond his leadership at the Union, Josh runs Conviction, a brand studio where he helps purpose-driven founders, leaders, and visionaries clarify and amplify their core beliefs. His work prioritizes authenticity, bold ideas, and the power of genuine human connection over passing trends and superficial content.

He also hosts the State of the Union Podcast, where he facilitates honest conversations about the creative industry’s real challenges and opportunities, offering clarity and perspective to those who are creative by trade.

With a career deeply rooted in graphic and brand design, Josh has consistently championed the importance of aligning purpose, passion, and craft—equipping the next generation of creatives to lead boldly and intentionally, and to build work that meaningfully shapes the world we live in.