For our fifth annual Creative Works Conference in 2018, we chose the theme Undeniable—a statement about the unmistakable value and potential of creative work in society. It was more than a milestone; it was a declaration of purpose, resilience, and the unstoppable momentum of our community.

We crafted messaging, visuals, and experiences around the core belief that creativity isn’t magic—it’s real, tangible, and transformative. This year’s theme encouraged attendees to silence doubts and self-criticism, embracing instead their innate power as creative forces. Across event branding, programming, merchandise, and printed materials, Undeniable underscored the essential role creatives play in shaping culture and driving change.

The theme resonated deeply, fostering confidence and community among attendees, reminding them that their talent, their voice, and their creative contributions are not just valuable—they are undeniable.

Theme & Creative Direction: Conviction /  Hand Lettering & Illustration: Mark Caneso & Bob Ewing /  Animation: Broom Crate Studios /  Sticker Sheet Design: Erik Marinovich