The Urban Child Institute needed a fresh and equitable rebrand for their “Talk, Touch, Read, Play” initiative—one of their most vital programs aimed at educating parents on how simple actions before age three can dramatically shape a child’s brain development and long-term success. The original identity, a cartoon-style logo too closely reminiscent of the “see no evil, hear no evil” proverb, fell flat with the public and failed to resonate with the communities it was meant to serve.

We created a new identity system rooted in clarity, respect, and empowerment. The updated brand featured a playful yet modern logo, supported by an inclusive icon system and resource identifier, all designed to work seamlessly across print and digital platforms. We extended the brand through t-shirts, community event materials, and marketing collateral—ensuring every element reinforced the core message: small moments with your child make a big difference.

The rebrand strengthened community engagement and helped shift perception of the program. With clearer communication and a more approachable, culturally sensitive visual identity, Talk, Touch, Read, Play became a more trusted and embraced tool for early childhood development partners across Memphis.

Creative Direction & Relationship: Conviction / Art Direction & Design: Joey Ellis