The Levitt Shell, a historic open-air venue in Memphis, launched a $4 million capital campaign to fund critical upgrades—ensuring the space could serve future generations with improved infrastructure, technology, and expanded community areas. They came to us to name and build the identity for this once-in-a-generation effort.
We developed the name—The Preservation Campaign—and a brand system that honored the Shell’s legacy while clearly communicating the urgency of the moment. From messaging to visual design, every element was created to make the case for support with clarity, warmth, and conviction. We designed the campaign website, along with donor materials, business cards, stationery, apparel, and gifts to rally support and inspire action.
The identity became central to the Shell’s fundraising efforts, helping donors connect emotionally to the vision and take meaningful steps to preserve a beloved civic landmark. Our work gave the team the confidence, clarity, and tools they needed to meet their fundraising goals.
Preservation badge
Preservation brand alongside Levitt Shell brand (to be used at small sizes)
Preservation Program logos (inverted)
Preservation 50 badge
“Josh played a vital role in the success of our capital campaign by helping shape the campaign’s identity from the ground up. He coined the name—The Preservation Campaign—and developed a visual and messaging platform that made a compelling case for support. He designed the website and supporting materials in a way that honored our historic venue while clearly communicating the urgency and impact of the campaign. These assets became essential tools in our fundraising efforts, helping donors understand our vision, connect emotionally with our statement of need, and take action. His work gave our team the clarity and confidence to approach major donors, and helped reach our initial fundraising goals.”