For Creative Works Conference 2019, we introduced the theme Driven to Create—a rallying call that celebrated the unstoppable drive within every creative to create change, make meaningful work, and positively impact their community. It was a theme built on conviction, passion, and relentless creative spirit.

We partnered with Lincoln Design Co. to bring this idea to life visually. Inspired by Ed Roth’s iconic Rat Fink illustrations, Lincoln created a bold illustration featuring a fierce tiger behind the wheel of a roaring hot rod—symbolizing raw creativity, attitude, and unapologetic craftsmanship. The design set the tone across event materials, stickers, patches, shop rags, apparel, and environmental signage—complete with oversized tires to enhance wayfinding and bring the theme physically to life throughout the event.

The theme resonated deeply with attendees, reinforcing that creativity isn’t passive—it's powerful, kinetic, and capable of shifting minds, perspectives, and communities. It empowered creatives to see themselves as active drivers of their own narrative, purposefully using their gifts to shape a better world.

Theme & Creative Direction: Conviction /  Illustration, Design & Animation: Lincoln Design Co. /  Button Illustration: Mark Caneso